Case Study: E-commerce solutions expert Azura Consulting successfully completes equity crowdfunding offer via OnMarket

Key Takeaways

Australian fashion tech company Azura Consulting has successfully completed its equity crowdfunding offer via OnMarket.

Azura Consulting, which has developed a unique AI-driven data creation and inventory management system, successfully raised $402,911 from 122 investors. On top of connecting global fashion brands with hundreds of online marketplaces, the Company also houses these brands in its very own marketplace, Azura Runway.

Azura Consulting combined their capital raise with investor rewards, offering anyone who invested $1,000 or more a 20% discount on all Azura marketplaces for the duration of their time as a shareholder. This encouraged investors to increase their investment from the $500 minimum to $1,000+ and played a key role in the campaign, with 84 bids over $1,000 contributing in excess of 80% of the total capital raised.

A feature in Business News Australia (LINK) generated significant momentum leading into the final week of the offer, as shown in the chart at the bottom of the page. PR during the campaign period, enables companies to harness the benefits of an equity crowdfunding campaign by reaching a broader audience of potential investors.

It pulls data out that doesn't actually exist, so it creates the data in that product, and that's what sets us apart.

- Sam Wood, Co-founder Azura Consulting

A Quick Recap of Azura Consulting

Azura has thrived on the recent surge in popularity of e-commerce and particularly the uplift in online luxury fashion. Within just 18 months of its inception, Azura is growing its revenue line at 34% month-on-month with $3 million in turnover projected for this financial year.

The powerful AI and machine learning system they have developed, allows upward of 100,000 products to be tagged, curated, and market-ready within 24 hours. With this omnichannel tech-driven solution, Azura has enabled brands around the world to efficiently post and manage their inventory, helping them grow from just bricks ‘n’ mortar sales into multiple e-commerce marketplaces. The company has since launched their own luxury and fast-fashion marketplaces, Azura Runway and Azura Exchange.

What is next for Azura?

Anticipating $3 million in annual turnover by 2021 financial year-end, Azura is growing rapidly with a goal of an IPO in the future. The Company is looking to reinvest the newly raised capital into its global scale-up, to establish partners with more global luxury brands and subsequently, to take more Australian fashion brands worldwide.