The Future of Fine Dining
CHEFIN Australia Pty Ltd
Our Journey, Your Opportunity
Since inception, we’ve been on a mission to transform fine dining. After completing over 3,000 bookings, we’ve shaped our business into what it is today.
By 2022, we set our sights on international expansion, starting in New York and Los Angeles and successfully launching in 54 cities in the US. Now, with Sao Paulo and Hong Kong as strategic launchpads, we’re taking CHEFIN global. These markets are thriving, growing 700% year over year. This is a testament to the untapped potential we’re capturing.
What sets us apart is our efficiency. With streamlined operations, proven go-to-market strategies, and a fast chef recruitment process, we can enter new markets in just 10 weeks. This agility has made us leaders in fine dining, delivering exceptional experiences and driving rapid growth.
We’re winning the market, and the opportunities ahead are limitless. Join us in scaling CHEFIN across the world and become part of an extraordinary growth story.
The future of fine dining is here, and we’re just getting started.
.png){kind=small}
Investment Highlights
- Scalable Business Model for Rapid Growth - CHEFIN’s streamlined processes enable efficient expansion into new regions, ensuring sustainable growth while maintaining high service quality.
- Prestigious Brand of Culinary Excellence - Recognised as a symbol of luxury and innovation, CHEFIN’s strong brand equity attracts high-net-worth clients and positions us as a leader in the premium dining industry.
- Innovative Technology-Driven Platform - Smart client-chef matching, an intuitive menu design tool, and advanced budget management ensure seamless, highly personalised experiences for every client.
- Exclusive Partnerships with Elite Chefs - Collaborations with world-class chefs create a unique competitive advantage, delivering unmatched culinary experiences and reinforcing CHEFIN’s premium positioning.
- Trust and Loyalty Through Unique Programs - Initiatives like the ‘Pay What It's Worth’ referral program foster trust, encourage repeat business, and enhance lifetime customer value.
- Proven Demand in Untapped Markets - Positioned at the intersection of luxury dining, the gig economy, and the experience economy, CHEFIN is primed to capitalise on a rapidly growing, high-potential market.
Private Chefs, Redefining Dining Experiences
CHEFIN is an Australian end-to-end solution allows Individuals & Businesses to hire top-tier chefs and get high-end personalised dining experiences anytime, anywhere. This two-sided platform caters to both B2C and B2B markets.
We streamline the culinary experience by combining a robust chef auditing process, smart client-chef matching, an intuitive menu design wizard, precise budget-control and ingredient management, and a reliable network for event-specific staffing. The result? A seamless process that delivers exceptional satisfaction every time.
Our comprehensive service handles everything from shopping and on-site cooking to serving and cleanup, offering unmatched convenience. Perfect for families with seniors or children, or anyone who loves the comfort of in-home dining paired with a restaurant-quality experience. Also, corporations rely on our service to host key stakeholders, such as board members or VIP clients, directly within their office space or event venue.
A $140 Billion Market, Untapped and Growing
The global millionaire population is expected to grow by 19% between 2024 and 2028, reaching 69 million people and creating an addressable market worth over $140 billion. Surprisingly, no single player dominates this space, leaving a significant opportunity for innovation.
CHEFIN is uniquely positioned at the convergence of two powerful trends, the growing demand for personalised experiences and the expanding gig economy. By connecting clients with top-tier culinary talent through a scalable platform, CHEFIN enhances the value of both talent and tailored services.
The experience economy continues to thrive as consumers seek life enriching moments over material goods. For example, in Europe, spending on experiences increased to 22% of total consumer spending in 2023, up from 19% in 2019, all while spending on material goods remained unchanged.
At the same time, the luxury market is evolving, with experiential luxury projected to drive 56% of the market's growth by 2025. Consumers are now prioritising curated, meaningful experiences over traditional symbols of status.
With its robust platform, proven track record, and alignment with market trends, CHEFIN is primed to lead and thrive in this high growth, untapped industry.
The Numbers Tell the Story
CHEFIN has rapidly established itself as a leader in the premium dining market, achieving remarkable milestones and setting the stage for continued growth. With $6M in total revenue, we’ve proven the demand for high-quality, personalised dining experiences.
Our platform connects clients to an exclusive network of 1,035 C-level chefs spanning 116 cities, providing unmatched access to culinary excellence. The ability to scale while maintaining premium service quality is at the heart of our success.
Our key performance metrics underline our strong market traction. With a $2,475 average order value and 13% weekly growth, CHEFIN shows clear and consistent momentum. An impressive 50% return rate and $4,305 customer lifetime value reflect not only incredible client satisfaction but also the loyalty we inspire. Additionally, our 90 NPS score stands as a testament to the world-class experiences we deliver to every customer.
These achievements highlight CHEFIN’s position as a trailblazer in the dining industry, capturing the intersection of luxury, technology, and convenience. With proven results and a model designed for scalability, CHEFIN is paving the way for unparalleled growth and market dominance
Personalisation Meets Scalability--A Game-Changer
- Solves Problems Chefs Face - CHEFIN connects world-class chefs with clients, providing a platform that allows chefs to focus on their craft while we handle the logistics and client relationships.
- Offers Unique Personalisation Competitors Struggle to Replicate - Through curated, personalised dining experiences, CHEFIN delivers exclusivity and sophistication tailored to individual preferences.
- Scalability Without Compromising Quality - CHEFIN balances luxury and growth by providing exceptional service at scale, making premium dining experiences accessible to a wider audience.
- Bridges Personalisation and Scalability - By seamlessly combining tailored experiences with operational efficiency, CHEFIN is redefining the private dining landscape.
- Positions as the Market Frontrunner - As a leader in private dining innovation, CHEFIN is transforming how premium culinary experiences are delivered.
- Deep Relationships Provide a Moat - Strong connections with both chefs and clients ensure trust, loyalty, and a competitive advantage in the evolving fine dining market.
- Defines the Future of Fine Dining - CHEFIN is pioneering a new era of accessible, premium dining experiences without compromising on excellence.
Turn Your Entertainment into Investment
As a way of saying 'thank you' for joining us on the CHEFIN journey, we're excited to offer investors the following rewards based on their contribution level:
Our Team
Petko Petrov
CEO
Sukey Xu
Chief Experience Officer
Marek Diozk
Marketing Director
Luigi Laezza
CTO
Always consider the general CSF risk-warning and offer document before investing
Please note: Investments over $10,000 are restricted to Sophisticated investors - Apply here
Want to know more about equity crowdfunding? Click here
Discover investment opportunities here.