Easy Tiger - we're just getting started! Invest today.
Live - Open for investment Easy Tiger Group P/L
Easy Tiger Group Pty Ltd | Equity Crowdfunding
Min reached. Now targeting max
$128,010
Raised74
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Easy Tiger wants you to jump on board!
Our team started cooking up the idea of a multi-faceted entertainment and hospitality venue in St Helens a few years ago. We knew there was a new mountain bike trail network opening in St Helens and with the added knowledge that one of the most iconic mountain bike trail destinations in the world (Derby) was just 40 minutes up the road – the pieces were falling into place.
We found an old roller-skating rink in St Helens that needed love, but that had really good bones. 2 years on and the building has been transformed into a show piece with one of the best boutique Cinemas in Australia playing latest releases, arthouse and adventure films along with being available for private hires. Plug in a modern Bar, Brewery and 2 high spec’d kitchens and the recipe was taking shape.
We have put a great team together and now the business needs to grow to keep up with demand. We are raising capital to help us grow and expand and we need people like you, to jump on board and take advantage of this great opportunity to invest in Easy Tiger and help us take the business to the next level.
Brewery, Cafe, Cinema, Food under one roof - Easy Tiger
1. Diverse and Integrated Business Model
Easy Tiger Group's multifaceted approach combines cinema, brewery, bar, food, and event hosting into an engaging entertainment destination. This synergy attracts a wide range of patrons, from families to craft beer aficionados, enhancing customer retention and maximising revenue through cross-promotion. For instance, cinema-goers can enjoy themed drinks, while bar visitors may attend special cinema events.
2. State-of-the-Art Cinema Experience
Easy Tiger Cinema features 48 luxurious seats and top-tier audio-visual technology, providing an exceptional movie experience. With premium service and plush seating, it becomes a desirable venue for private events and corporate functions, driving profitability through ticket sales and special offerings.
3. Expanding Brewery Operations
Thirsty Tiger Brewery, led by Tim Bishop, is positioning itself in the growing craft beer market. By distributing to local pubs and planning mainland expansion, the brewery serves as both a production facility and a brand-building platform, creating signature beers and hosting tastings, enhancing brand recognition and loyalty.
4. Inviting Bar & Beer Garden
Our vibrant bar and spacious outdoor beer garden accommodate over 350 guests, offering a diverse selection of drinks. Hosting events like tastings and themed nights increases visitor engagement, driving revenue.
5. Innovative Food Offerings
With two leased state-of-the-art kitchens, Easy Tiger provides a wide menu appealing to diverse tastes. Our quick-service model and collaborations with local artisans emphasise quality and innovation.
6. Dynamic Event Hosting
We host numerous events, with plans for a 2,000-person venue, attracting larger gatherings and enhancing brand visibility through partnerships and sponsorships.
7. Community Engagement
Easy Tiger fosters strong community ties through local collaborations and events, boosting brand loyalty and market presence.
8. Market Expansion Potential
The Easy Tiger model is replicable in other cities, presenting opportunities for growth through strategic partnerships and market research.
Conclusion
Investing in Easy Tiger Group offers a unique chance to engage with a dynamic venue poised for robust growth, with potential impressive returns while enriching the community.
Multifaceted business seamlessly integrating its diverse offerings
The Easy Tiger Group operates a multifaceted business model that seamlessly integrates its diverse offerings, creating a vibrant destination for locals and tourists alike. Central to this model are the Easy Tiger Cinema, Thirsty Tiger Brewery, expansive bar and beer garden, and a variety of culinary options, all of which complement each other.
It’s so synergistic because each of the venue’s offerings amplify the others: the cinema attracts guests, particularly on rainy days, which also encourages patrons to dine and enjoy beverages before or after their films. The brewery enhances this experience by supplying a good selection of beers brewed on site, reinforcing the bar’s lively atmosphere and ensuring quality beers are a staple of the venue.
The outdoor beer garden and bar host engaging events like quiz nights and live music, fostering a sense of community. This strategy not only boosts foot traffic but also cultivates loyal customers who appreciate the consistent offerings and inviting ambiance, and makes it a must visit venue for visitors.
But that's not all, Easy Tiger continues to expand its brewery distribution to local pubs and to explore mainland markets. This gives us revenue sources outside of the venue.
Easy Tiger has set itself up to have a huge summer season with all of our offerings open together for the first time ready to delight an influx of customers. We are excited for this summer and are expecting significantly strong trading compared to last year's busy season.
Demand is driving our growth!
St Helens and Growth Potential for Easy Tiger Group
St Helens, a rapidly growing coastal town, invites businesses to adopt a professional approach and extend their operating hours year-round. Its appeal as a destination for the Bay of Fires, fishing, and mountain biking, along with a surge in Airbnb accommodations, highlights the need for improved local business offerings. The entry of national brands like BWS and the Reject Shop signals growing confidence in the area.
Capital Allocation for Future Growth of Easy Tiger Group
To enhance the success of Easy Tiger Group over the next five years, we strategically plan to allocate raised capital as follows:
1. Brewery Expansion and Branding
A significant portion will fund the Thirsty Tiger Brewery, increasing production capacity to meet regional demand. Investments will include advanced brewing equipment and a marketing strategy to promote our beer brand through other venues, media, tastings and events.
2. Venue Development for Large Events
We will partner to develop versatile venue spaces capable of hosting up to 2,000 attendees for concerts, festivals, and corporate events, enhancing our brand visibility and revenue potential in St Helens.
3. Food and Beverage Offerings Enhancement
Investment in upgraded kitchen facilities and partnerships with local suppliers will ensure high-quality culinary offerings, alongside marketing campaigns to elevate our food services.
4. Marketing and Brand Development
Comprehensive marketing strategies will increase brand visibility through digital campaigns, community outreach, and collaborations with local influencers.
5. Staff Training and Development
We will continue to invest in comprehensive training to enhance customer service and operational efficiency, fostering a knowledgeable workforce.
Conclusion
By focusing on these areas, we aim to position Easy Tiger Group for sustained growth, maximising revenue potential while reinforcing our community impact and brand presence.
Making Easy Tiger Great
We have successfully grown our business revenue by over 300% in the last 12 months and are experiencing strong demand from other venues for our beer.
The market is actively seeking offerings like those we've created at Easy Tiger.
To capitalise on this opportunity, we are focused on:
- Consistency in our operations
- Good Entertainment that has something for everyone
- Making Great Beer
- Having Great Food available
- Maintaining daily opening hours 8 till late 7 days a week
- Delivering exceptional customer service and experiences
- Carefully managing the business to drive profit and increase value
The Easy Tiger Advantage
The introduction of Thirsty Tiger has filled a void in the local brewery scene, which previously lacked a dedicated brewery cellar door in St Helens. Easy Tiger differentiates itself by catering to both locals and tourists, ensuring that every visitor has a remarkable experience. We prioritise exceptional service and maintain high standards across all offerings, establishing a welcoming atmosphere that encourages repeat visits.
Furthermore, the opportunity to grow the Thirsty Tiger Beer brand aligns perfectly with our mission. By focusing on consistent quality and actively expanding our offerings, Easy Tiger aims to enhance the overall experience in St Helens while strengthening our brand presence. Our commitment to excellence positions us as a go-to destination for both residents and visitors alike, ensuring sustained growth and local support.
Invest today and get rewarded with cool stuff!
Exciting Rewards for our Easy Tiger Investors!
Join us on this incredible journey by becoming an investor at Easy Tiger, where your contribution not only supports local brewing but also showcases your commitment to our community. We have tailored packages to offer you unique recognition and rewarding experiences:
- Every Investor – brewery wall name placement.
- $250 – 1 x Stubby Holder and 1 x Cap and 4 free movie tickets.
- $1,000 – All of the above plus T-shirt unique to investors and Easy Tiger Growler and a $50 Easy Tiger Voucher on your next Birthday
- $5,000 – All of the above plus a table named after the investor within the venue and a custom pair of Easy Tiger branded Blundstone boots and an additional 4 years of $50 Easy Tiger Birthday vouchers.
- $10,000 and Above – All of the above and an invite to the annual sit down at Easy Tiger with the Brewer and Board with food and drink included for 2 people and an additional 9 years of $50 Easy Tiger Birthday vouchers.
Become part of the Easy Tiger family and enjoy these exciting investor rewards - hell why not buy your Fav Person some shares for Christmas!
Meet the Easy Tiger Team
Jason Unwin
Chair and Managing Director
Tim Bishop
Director and Head Brewer
Morgan Roberts
Director
Yvette Rance
Director
Raechel Roberts
Director and Head of Finance
Brad Nowland
Director and PR/Marketing Lead
Ethan Rance
Venue Manager
Terms of the Offer
Issued Capital
For more detailed information, please read the Capital Structure section of the offer document.
Use of Funds
For more information, please read the Use of Funds section of the offer document.
Company Risks
Easy Tiger Group Pty Ltd is looking to change the game with an entertainment venue like no other, offering food, movies, and a top-quality brewery. As with any growth business, an investment in the Company should be seen as high-risk and speculative. A description of the main risks that may impact their business are listed in the offer document. Investors should read this section carefully before deciding to apply for shares under the Offer. There are also other, more general, risks associated with the Company (for example, economic uncertainty, key person risk, competition and market saturation, supply chain disruptions, changing consumer preferences, or the inability to sell their shares). See the Risk section in the Offer Document for further information.
The Offer is subject to a Maximum Subscription amount of $750,000. If the Maximum Subscription is reached, the Offer will close early. Applications will be treated on a time priority basis and may be subject to scale back, so please fund your application as soon as possible.
RISK WARNING: Crowd-sourced funding is risky. Issuers using this facility include new or rapidly growing ventures. Investment in these types of ventures is speculative and carries high risks. You may lose your entire investment, and you should be in a position to bear this risk without undue hardship. Even if the company is successful, the value of your investment and any return on the investment could be reduced if the company issues more shares. Your investment is unlikely to be liquid. This means you are unlikely to be able to sell your shares quickly or at all if you need the money or decide that this investment is not right for you.
Even though you have remedies for misleading statements in the replacement offer document or misconduct by the company, you may have difficulty recovering your money. There are rules for handling your money. However, if your money is handled inappropriately or the person operating this platform becomes insolvent, you may have difficulty recovering your money. Ask questions, read all information given carefully, and seek independent financial advice before committing yourself to any investment.
5 DAY COOLING OFF PERIOD: There is a 5 business day cooling off period for retail investors. During this period, you may withdraw your application and receive a full refund into your nominated refund account. Please note: After the 5 day cooling off period has expired, you will be unable to withdraw your application. More information here.
ONMARKET FEES: Upon successful completion of the Offer, a maximum fee of 6.0% of the funds raised will be paid to OnMarket by the Company.
ONMARKET INTERESTS: OnMarket and its associates may be participating in this offer.
ONMARKET INTERESTS AND AMOUNTS SUBJECT TO COOLING OFF: The funding bar displayed under each crowd funding offer may include applications where payments are yet to be made and amounts that are subject to the cooling off period.
Section 734(6) disclosure: The issuer of the securities is Easy Tiger Group Pty Ltd - 657 702 764. The securities to be issued are fully-paid ordinary shares. The disclosure document for the offer can be obtained by clicking on the link above. The offers of the securities are made in, or accompanied by, a copy of the disclosure document. Investors should consider the disclosure document in deciding whether to acquire the securities. Anyone who wants to acquire the securities will need to complete the application form that will be in or will accompany the disclosure document (which can be done via the electronic application form which will become available by clicking the bid button above)
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Question time
We'd love to answer your questions, we'll have one of the OnMarket team or the company representative of the offer get back to you asap. So ask away ...
I am surprised to see no mention of esp environmental footprints, other than potential risk in consumer perception. I would like to learn more about where and how ingredients of beer (esp) are sourced and impacts of the Tasmania wide upscaling of sales. Plus consideration of green label in future marketing / possible required or voluntary reporting.
Maria N (OnMarket member) on 19/11/2024Thanks for the great question. We are finalising our Solar and Battery systems at the moment and we are looking at becoming 95% self sufficient when it comes to energy consumption. We have implemented a minimalistic approach to one use items including recycled cutlery and reusable plates and bowls etc. Future beer labelling and sourced product locations are being worked on at the moment but we can tell you that we are buying as local as we can and we are passionate about our environmental foot print. Thanks for the question.
Jason U (Easy Tiger Group P/L representative) replied to Maria N on 20/11/2024Please sign in to post a question