Disrupting the Global Pilates Market with Tech-Enabled Classes from Just $5
Pronto Pilates Pty Ltd
Investor Webinar and Q&A - Wednesday, 17th of October at 4:00pm AEST.
Extraordinary Global Tech Disruption Opportunity
Pilates, a century-old exercise discipline practised by 20 million students worldwide is ripe for disruption. Despite its popularity, high costs and limited class schedules have kept this life-changing exercise discipline out of reach for many.
In late 2022, we identified an opportunity to democratise access to Pilates and to disrupt this multi-billion dollar global industry. Our theory…
For 75% less, Pilates students will trade-off live instruction for on-screen instruction.
Leveraging our technology and marketing expertise, we launched a pilot studio to test our theory. We offered group reformer Pilates classes from just $5 instead of the traditional $20 to $30.
Results were extraordinary. Within months, the studio had hundreds of members returning $45k in Monthly Recurring Revenue (MRR) with a 73% profit margin.
We realised we were onto something big—a way to tech-disrupt a global industry and make Pilates both affordable and accessible to everyone!
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Disrupting a $174B Global Market
Here's 7 reasons why Pronto Pilates is a great investment:
- Massive Price Disruption: Pronto offers all-day reformer Pilates classes from just $5—an unprecedented 75% savings compared to traditional studios, with no compromise in class quality.
- Product–Market Fit: In just 20 months, Pronto has expanded to 14 studios nationwide serving 6,000 members who have taken 160,000 classes, validating our tech-enabled model.
- Scalable Technology Platform: Our proprietary “Studio as a Service” (SaaS) tech platform enables rapid expansion and high profitability by reducing staffing costs and operational friction.
- Stunning Unit Economics: Studios average $35k in Monthly Recurring Revenue (MRR) and a 55% profit margin within 6 months, significantly outperforming traditional studio models.
- High Studio Ownership ROI: Investors can own a Pronto studio. An exceptional "passive investment" with proven ROI of 67% to 112%--double industry benchmarks for fitness studios.
- Global Market Opportunity: Positioned for growth to 1000 studios by 2028 (3% market share) across APAC, North America and UK/Europe. This represents a realistic 3% market share.
- Clear Exit Strategy: Multiple paths for high investor returns, including acquisition by major fitness or tech firms, IPO or sustained dividend payouts.
Exciting 2028 Growth Strategy
Pronto currently operates 14 studios nationwide with 11 more in development for 2024. Ending the year with 25 studios and with plans to launch in the US in early 2025.
Our 1000 studio goal will be achieved with a blend of 100 company-owned and 900 investor-owned studios.
I love Pilates and signed up to own two Pronto studios. It’s the perfect passive investment that works around my career as a financial controller. ~ Mel T.
Our strategy accelerates growth by sharing the rewards of our high-profit model. We're positioning Pronto as a 'Studio as a Service' (SaaS) tech platform, minimising physical asset ownership to maximise scalability and returns.
The graph illustrates our projected ARR growth, reaching over $200 million by 2028. And attracting a premium enterprise valuation based on the majority SaaS revenue.
Pronto’s ambitious growth projections are supported by our parent company (Vortala) with 20-year established worldwide operations serving 2500 healthcare clients across 20 countries.
Perfect Market Timing
In business, timing is everything!
Pronto is perfectly timed with the confluence of three powerful trends: the Pilates market growing at 11.26% CAGR, the fitness technology market surging at 18.10% CAGR, and rising cost-of-living concerns highlighting demand for affordable fitness solutions.
With the global Pilates & Yoga market projected to reach USD $409 billion annually by 2032, Pronto's affordable, tech-enabled model is perfectly positioned to capture a significant share.
Our goal of 1,000 studios by 2028 represents just 3% of this vast opportunity, underscoring our strategy's realistic ambition.
As we expand globally, Pronto's unique "Studio as a Service" (SaaS) model enables rapid scaling by minimising capital requirements and operational complexities.
Pronto's innovative approach and first-mover advantage allows us to rapidly deploy new studios while delivering exceptional value and returns to all stakeholders - studio members, studio owners, and Pronto shareholders alike
Creating a New Market Category
Pronto Pilates is breaking ground with a new category:
Tech-Enabled, All-Day, Affordable Reformer Pilates
Our unique approach doesn’t just make Pilates more accessible—it opens a “Blue Ocean” of untapped demand by attracting non-traditional Pilates customers.
In fact, 30% of Pronto members are completely new to Pilates, proving that we’re expanding the market, not just competing within it.
This is my first time doing Pilates, And Pronto’s orientation class made it so easy to get started. I’m now up to 10 classes and loving it! ~ Maggie D.
This “Blue Ocean” strategy has been the cornerstone for some of the most successful disruptors across industries—and Pronto is next in line.
Investor Rewards
As a way of saying 'thank you' for joining us on the Pronto journey, we're excited to offer investors the following rewards based on their contribution level:
These rewards not only express our gratitude but also offer unique opportunities to be more involved in the Pronto community, with benefits designed to enhance both personal well-being and investment value.
The Leadership Team
Stephen Anson
Co-founder & CEO
Emma Shelton
Co-founder & Content Leader
William Esteb
Non-Executive Director
Julie Watts
COO
Melinda Thomas
Finance Leader
Samantha Knoll
Marketing Leader
Alex Shelton
Construction Leader
Tanya Helyar
Operations Leader
Nelius Retief
Property Leader
Lauren Lofts
Sales Leader
Patrick O'Malley
Technology Leader
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