Some companies may offer their crowd-sourced funding investors a reward - like a gift. These gifts are in addition to the equity/shares investors receive from investing.
Investor rewards are commonly offered by B2C companies to provide new shareholders the opportunity trial the company’s products and/or services.
Investor rewards are tiered based on the level of investment and vary in offering, but generally come in the form of:
Information on investor rewards can be found on the equity crowdfunding landing page and in the offer document.